Born in 2020 to solve a real problem — ~80% of graduating students who said "yes" or "maybe" during a transition interview never actually gave. Usually forgetfulness or delayed employment, not disinterest. ACE converts those soft yeses into recurring gifts via a timed matching grant with a hard deadline.
Reconnect alumni with the staff who served them. Prioritize grads from the last 5–8 years; include current + recently-lapsed chapter-account donors.
Email carries the info; text drives attention back to email. Neither works alone. 4 emails + 7 texts per cohort.
Recurring gifts matched dollar-for-dollar for a full year. A 3-week sprint becomes a long-term chapter-account boost.
Over half of total ACE giving routinely lands on Deadline Day itself. Recent example: $10,500 → $27,000 after a $16,000 final-day push.
Email #1 stirs nostalgia. Texts #1–2 celebrate the opportunity. 90-min kickoff + 2 × 45-min meetings.
Email #2 celebrates specific $ or donor count. Texts #3–4 invite attention. 3 meetings.
Email #3 + texts #5–6 drive urgency. Deadline Day: final email + text + 90-min full-court press.